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Abbas Alabura - a product designer who makes complex products feel simple

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Open the AIWA case study

Product DesignerBuilding at AIWA

EMEA BasedWorking Globally

Trusted by AI & SaaS teams from San Francisco to Lagos

And many more

Abbas Alabura

Your
Designer

I start from the problem, not the screen list, design the fewest steps that solve it, and stay through the build so nothing gets lost. If your product feels harder than it should, let’s talk.

Fewer screens, sharper products for ambitious AI and SaaS teams

One designer for
the whole product

Four services, one point of contact, from the first idea to handoff

Ask which one fits

  1. 01/ 04

    Product design

    Your product works, but every new feature makes it harder to use. I map the core flows and design the screens, states and handoff that make it feel simple again.

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    What you get

    • Product strategy
    • User flows
    • UI systems
    • Prototypes

  2. 02/ 04

    AI products

    AI can do the work, but people still need to see why and decide when to trust it. I shape agents and models into tools with clear inputs, honest states and outputs people can act on.

    Start a project

    What you get

    • AI UX
    • Trust states
    • Prompt flows
    • Product design

  3. 03/ 04

    Design systems

    Every team ships its own version of the same button. I build the system engineering builds from directly: tokens, components and the rules that keep them in step.

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    What you get

    • Tokens
    • Components
    • Documentation
    • Engineering handoff

  4. 04/ 04

    Marketing websites

    Your product has outgrown the site that explains it. I design sites that show the value before they ask for anything, and on SEORCE average sessions doubled.

    Start a project

    What you get

    • Story
    • Art direction
    • Web design
    • Motion

People I've built with in their own words

Bring the product you're building

Send the context. I'll reply with fit, timing and the first useful step

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Two more ways in for a quick read or a long look

IndexThe fast, clear versionThe YardTools, worlds and experimentsLibraryFree components, effects and prompts

Good questions
Clear answers

Abbas Alabura

Still unsure?

Send a short note and I'll answer it myself

Ask a question
Why work with one designer instead of an agency?

You work with me from the first idea to the last handoff, with no account managers in between. I stay through the build so nothing gets lost, and when a project needs more hands I bring in trusted people from WeAreQuest and make every role clear before we start

How much does a project cost?

It depends on the scope. Send me the context and I'll come back with a clear price and what it covers before any work starts

What kind of products do you take on?

Mostly AI and SaaS products with real complexity. I design the product, its design system and the website that sells it, as I have for Flable, Qualia, SEORCE and AIWA

Are you open to full-time roles?

Yes. I'm open to the right product design role, alongside a small number of focused projects

Work samples

Screens from real products